Jewellery brand Pandora have partnered with Girls Aloud, headlining their tour and used as ‘product placement’ in the new music video for Something New.
As part of the partnership members of Pandora’s online loyalty club will be able to access tickets for the upcoming tour 48 hours before general release on 24 October.
It is the first time the jewellery brand has officially partnered with celebrities.
Each member of the girl band has designed a charm bracelet as part of Pandora’s autumn winter collection.
The bracelets are intended to reflect each member’s personality and highlights from the past 10 years. Pandora will also host exclusive online content including videos of Cheryl Cole, Kimberley Walsh, Sarah Harding, Nadine Coyle and Nicola Roberts talking about their designs.
The bracelets feature in the band’s latest video for new single Something New, as part of a product placement deal.
Register to Pandora Club here and view an exclusive video:
You can buy the bracelets from here: