Nicola Roberts is the face of this years Alder Hey’s Clothes Throw campaign.
The fundraiser sees supporters throw clothes swap parties to raise funds for the West Derby hospital’s charity the Imagine Appeal.
Nicola said: “I am really excited to be fronting the Clothes Throw 2011 campaign.
“There are three ways you can help with the Alder Hey Clothes Throw – donate clothes, hold your own Clothes Throw party or attend any of the official Clothes Throw events in Liverpool ONE.
“Everyone can help by finding something in their wardrobe they no longer wear and donate it. I’m an avid supporter of the Alder Hey Imagine Appeal. I visit Alder Hey and the patients there really touch my heart.”
An official week of Clothes Throw events kicks off in October at Liverpool ONE’s Palm Sugar bar. There will also be a pop-up Clothes Throw shop in a secret Liverpool ONE location.
The week boasts a series of glitzy catwalk shows, fashion workshops and gives supporters the chance to buy some amazing clothes.
Senior fundraising manager for Alder Hey Imagine Appeal Chris Done said: “To have the support of Nicola Roberts and Liverpool ONE is amazing for us.
“They are the perfect partners to help us expand the Clothes Throw. Alder Hey is the first choice provider of care for more than 80% of the UK’s healthcare commissioners and we are responsible for the health of more children than any other UK hospital.
“We hope the whole of the UK will get behind us and we’d love to see Clothes Throw parties popping up all over the country. Every pound and penny raised from the event will go directly to the Alder Hey Imagine Appeal.”
Go to www.theclothesthrow.com or visit the Liverpool ONE information centre.